Privacy Policy
Last Updated: 27.03.2025
AV Mastery Ltd ("we", "our", or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share and protect your information when you use our website, platform, and services — wherever you are in the world.
Who We Are
AV Mastery Ltd is a private limited company registered in England and Wales. We operate a SaaS platform for the audio visual (AV) industry, connecting AV professionals and companies through verified listings, bookings, and community-driven tools.
We act as a Data Controller when we determine how and why your data is processed.
Information We Collect
We may collect and process the following categories of data:
Personal Data
- Full name
- Email address
- Job title
- Business name and location
- Profile and skill information
Technical & Usage Data
- IP address and device information
- Browser type, OS, referral source
- User activity (clicks, logins, page views)
Payment Information
- Via Stripe: billing address, transaction ID, last 4 digits of card (never stored by us)
Communications
- Support interactions, survey responses, marketing preferences
How We Collect Your Data
We collect data when:
- You register or complete forms
- You interact with our platform or emails
- You pay for subscriptions or services
- You access our site (via cookies or third-party tools)
Use of Your Data
We use your personal data to:
- Deliver our services and operate the AV Mastery platform
- Process payments and subscriptions
- Manage user profiles, accounts, and activity
- Send essential service communications
- Provide support and respond to enquiries
- Improve performance and user experience
Anonymised & Aggregated Data
We may process your personal data into anonymised and aggregated formats that cannot identify you. This data may be used for:
- Platform analytics and feature optimisation
- Industry reporting (e.g., skills in demand, geographic usage trends)
- Commercial licensing, reports, and benchmarking tools
We do not sell personal data, but we reserve the right to license or sell anonymised and aggregated insights derived from platform usage.
Our Legal Bases
We process data under the following lawful bases:
- Consent - where you've explicitly opted in
- Contractual necessity - to provide our platform and features
- Legitimate interest - to develop and promote AV Mastery responsibly
- Legal obligation - to comply with UK and international law
Global Privacy Notice
UK & EU Users (GDPR)
You have rights to:
- Access, correct, or delete your data
- Restrict or object to processing
- Port your data to another provider
- Lodge complaints with your Data Protection Authority
US Users (CCPA/CPRA - California)
You may:
- Request disclosure of personal information collected
- Request deletion of your data
- Opt-out of the sale or sharing of personal data (we do not sell personal data)
To exercise your rights, email us at data@avmastery.com
Other International Users
We apply the same high privacy standards globally. Where your local law provides greater protection, we will honour it.
Data Sharing
We may share your data with trusted third parties, including:
| Service | Purpose |
|---|---|
| Stripe | Payment processing |
| Mailchimp | Email marketing and onboarding |
| PostHog | Product and user behaviour analytics |
| Framer / Vercel | Website hosting and platform delivery |
| Attio | CRM and relationship management |
| Resend | Transactional email delivery |
| Microsoft OneDrive | Secure internal file storage and backups |
| Revolut Business | Financial operations and banking services |
All processors are GDPR-compliant and act only on our instructions.
Data Retention
We retain personal data only as long as necessary to:
- Fulfil the purposes described in this policy
- Comply with legal, accounting, or regulatory obligations
Inactive accounts may be anonymised or deleted after a retention period.
International Transfers
If your data is transferred outside the UK/EU (e.g., to the US), we ensure:
- Adequate safeguards are in place (e.g., SCCs)
- Transfers comply with GDPR and UK Data Protection Act 2018
Cookies & Tracking
We use cookies to improve functionality, analyse usage, and personalise your experience. See our Cookie Policy for full details.
You can manage cookies through your browser or via our consent banner.
Security
We apply industry-standard security measures to protect your data:
- Encrypted data transfers (HTTPS/SSL)
- Access controls and audit logs
- Partner platforms with robust security certifications
Your Rights & Contact
You may exercise your rights or contact us regarding privacy at:
AV Mastery Ltd
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ
Email: data@avmastery.com
If you are in the UK or EU, you also have the right to lodge a complaint with your local data protection authority.
