Cookie Policy
Last Updated: 27.03.2025
This Cookie Policy explains how AV Mastery Ltd ("we", "our", or "us") uses cookies and similar technologies to recognise you when you visit our website and platform. It explains what these technologies are, why we use them, and your rights to control their use.
This policy applies to all visitors globally, including users in the UK, EU, US, and other jurisdictions.
What Are Cookies?
Cookies are small data files placed on your device when you visit a website. They are widely used to enable website functionality, improve performance, track usage, and deliver personalised experiences.
Cookies may be set by us (first-party) or by third-party services that we use.
Types of Cookies We Use
| Type | Purpose |
|---|---|
| Essential | Required for core site functionality such as navigation and security |
| Analytics | Helps us understand user behavior to improve our platform |
| Functional | Remembers user preferences to enhance usability |
| Marketing | We do not currently use marketing or retargeting cookies but reserve the right to introduce them in future with appropriate consent mechanisms |
Cookies in Use
Here are the main cookies and tools we currently use:
| Service | Type | Purpose | Duration |
|---|---|---|---|
| PostHog | Analytics | Tracks usage (clicks, sessions, device data) | Session / up to 12 months |
| Stripe | Essential | Enables secure payments and fraud protection | Session |
| Framer/Vercel | Essential / Functional | Supports page loading and site structure | Session |
| Resend | Functional | Supports transactional email performance | Session |
| Mailchimp | Functional | Tracks form submission and newsletter engagement | ~30 days |
This list may be updated as we expand functionality or integrate new tools.
Cookie Consent
When you visit our website for the first time, you will be presented with a cookie banner. This allows you to:
• Accept all cookies • Reject non-essential cookies • Customise your preferences
You can change your preferences at any time by clicking "Cookie Settings" in the site footer.
We use consent-based loading for non-essential cookies, especially for users in jurisdictions like the UK, EU, and California.
Managing Cookies
You can also control cookies via your browser settings:
• Block or allow all cookies • Clear stored cookies • Set permissions per site
Please note: Disabling some cookies may impact the functionality or user experience of our site.
Useful links
Updates to This Policy
We may update this Cookie Policy to reflect changes in our technology, legal requirements, or business practices. The "Last Updated" date above indicates the latest revision.
Contact
If you have questions about this Cookie Policy or our use of cookies, contact:
AV Mastery Ltd
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ
